NOOA harnesses the natural wonders of Africa’s finest indigenous rooibos teas, small batch specialty coffees and botanicals.

Sustainably sourced, carefully selected and curated by our master blender, NOOA traceable teas and coffees provide superior flavor and sophisticated experiences for conscious consumers around the world.

From reducing our environmental footprint to providing real health benefits in every cup, the wellbeing of people and the planet are at the
heart of what we do.

Steeped in sustainablity

Out-of-this-world flavor shouldn’t cost the earth. Which is why we go to such lengths to ensure our products are as ecologically sustainable as they are superior in quality.

By consciously sourcing our coffees and ensuring that our teas are Rainforest Alliance certified, we’re helping to create a world in which people and nature can thrive in harmony.

NOOA products are traceable right back to the farm, our manufacturing facilities are carbon neutral, and our vision for a sustainable world drives our emissions-efficient roasting technology, reducing the carbon footprint of each roasting cycle by as much as 90%.

Whatever we do, we do with quality and the environment in mind—from compostable capsules to biodegradable, plastic-free tea bags.

Our commitment is also evident in the meaningful steps we take to protect nature and improve the wellbeing and economic success of our smallholder farmers. We’re proud of the transparent, enduring, respectful, and supportive partnerships we have with these integral members of the NOOA family.

Infinitely rewarding and ultimately restorative

The benefits of rooibos are numerous – this flavorful caffeine free tea is packed with powerful antioxidants that are good for health, with various studies showing its ability to protect against cell-damaging free radicals.

  • Reduces ’bad’ cholesterol and increases ‘good’
  • Improves blood pressure levels
  • Keeps blood sugar levels under control
  • Helps with weight management

That’s a whole lot of goodness in one little plant.

Goodness in every cup

You may know that good coffee boosts physical and mental performance, but did you know that there is a substantial amount of research showing a proven link between regular coffee consumption and a variety of significant health benefits?

  • Helps keep liver enzyme levels within a healthy range
  • Helps to ward off heart failure
  • Reduces likelihood of getting type 2 diabetes
  • Protects against Alzheimer’s and Parkinson’s disease

Start brewing your NOOA coffee now.

Art with Heart

We curate and display the artwork of one of the world’s most inspirational wildlife photographers and give you the opportunity to own it too. By purchasing a splendid Nasr Benaissa print, you’re actively supporting our conservation initiatives.

100% of the proceeds from our Art with Heart initiative go towards supporting projects that preserve wildlife, raise orphaned young elephants, and rehabilitate sensitive ecosystems.