Rare and Precious Coffees
Meticulously selected and expertly roasted, explore our eminently desirable and traceable specialty coffees.
Coffee mastery
Sourced globally and curated and manufactured in South Africa, NOOA coffee comes to you from the hands of our coffee masters who zealously guard the secrets to creating experiences to relish, savor and appreciate. Our exclusive collection takes you on a sensory journey into an exotic world of sweet, tropical fruit notes, savory spices, rich chocolate and delicate florals.
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Specialty Coffee Beans
Specialty coffee beans
Fira
SINGLE ORIGIN | Light Roast
Named after Firafirē - the Amharic word for ‘fruity’ - Fira was selected to transport you into the world of unique, Ethiopian coffees. Few associate coffee with a lush, fruity character, but Fira is undeniable evidence that the carefully roasted seeds of the coffee cherry carry all the intrigue of a fine wine.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
Our lightest roast profile has been designed to allow this coffee’s intrinsic qualities to shine. Fira is perfect in manual filter formats. Try it in espresso and let it take you into new and exciting flavor territory. SUGGESTED RECIPE: Paper filter pour-over: 20g coarse ground Fira / 320g filtered water (95°C) / 2 minutes 40 seconds – 3 minutes 30 seconds.
Cupping Notes
Mango iced tea, tropical, bergamot, clean sweetness and pronounced acidity
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| Sweetness | Complexity |
INGREDIENTS
Roasted Arabica Coffee Beans
Traceability Guide
Ethiopia: Uraga Yabitu Washing station, Oromia Region, Guji Zone, 2100masl.
Heirloom varieties
Fully washed and wet fermented for up to 48 hours to enhance clarity. Dried on raised beds
The Uraga Yabitu Washing Station is located in Uraga, a part of Guji that emerged from the privatisation of coffee in Ethiopia in 2017. The station works closely with various smallholder farms to produce exceptional specialty grade coffees with distinctive profiles that set them apart from traditional washed coffees from the Yirgacheffe and Sidamo regions.
Contact [email protected] for sales enquiries.
Online store coming soon.
Specialty coffee beans
Tamu
SINGLE ORIGIN | Light-Medium Roast
Coffee needs sugar, right? We don’t think so. Tamu, meaning ‘sweet’ in Swahili, is a word that not only reflects our roaster’s intent for this bean, but is also a signature characteristic of many of Kenya’s best coffees. The lingering red berry and black currant notes of our Tamu Single Origin will leave you yearning for more.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
This coffee is roasted with an extended development and low drop temperature to show off its characteristic sweetness. Tamu is both approachable and intriguing – whether in a filter brew, French press or a cappuccino. SUGGESTED RECIPE: Aeropress: 16g medium-fine ground Tamu / 250g filtered water (95°C) / Brew for 2 minutes / Press
Cupping Notes
Red berries, blackcurrant, lemon curd, medium acidity, medium to full body. Caramel-style sweetness with a clean finish
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| Sweetness | Complexity |
INGREDIENTS
Roasted Arabica Coffee Beans
Traceability Guide
Kenya: Thiriku Cooperative. Tetu Region (Nyeri County), 2000masl.
SL28
Fully washed and dried on raised beds
The Thiriku Cooperative represents a significant step forward in paying fair prices to farmers for well cultivated green coffee. Coffee importers ‘Trabocca’ have been central in driving this push towards more quitable value chains, and ultimately, the development of sustainable communities and farming practices. Through partnering with cooperatives like Thiriku, not only are they able to offer farmers twice the rate previously paid in years past, but they also guarantee cash flow in many instances to ensure progression of farming practices. If that’s not enough to convince you - they are instrumental in providing humanitarian aid as well. It’s an endeavor well worth supporting.
Contact [email protected] for sales enquiries.
Online store coming soon.
Specialty coffee beans
El Gusto
SINGLE ORIGIN | Light-Medium Roast
Central and South America – enchanted lands of mountains and lush forests – gave birth to our specialty El Gusto coffee. The inspiring landscapes from Guatemala to Colombia and Costa Rica offer a challenging, high altitude playground to seasoned coffee cultivators. Rumor has it that when evening falls, the farmers serenade their plants with Spanish lullabies, resulting in rich, satisfying coffees that have been shown nothing but love from seed to cup.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
A light-medium roast profile allows this coffee’s brightness to shine through without sacrificing body or complexity. As a result, El Gusto excels in various brew formats. Try it as a pour-over or in a moka pot. El Gusto will also delight as a well-rounded espresso with or without milk. SUGGESTED RECIPE: Metal filter pour-over: 20g medium-coarse ground El Gusto / 320g water / 2 minutes 40 seconds – 3 minutes 30 seconds
Cupping Notes
Dark chocolate with raisin and plum. Boozy, pungent character with heavy body, muted acidity and medium sweetness
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| Sweetness | Complexity |
INGREDIENTS
Roasted Arabica Coffee Beans
Traceability Guide
Colombia: El Puente Mill, Pitalito, Huila Department, 1550-1980masl
Castillo, Caturra, Colombia, Bourbon
Natural process with parabolic drying
The El Puente Mill is a pilot project supported by community investments in the sustainable development of rural areas. Coffees from over 100 families in the surrounding region are processed meticulously with either the natural, honey or washed process. El Puente continues to experiment with innovative fermentation techniques. Expect interesting coffees from them in seasons to come.
Contact [email protected] for sales enquiries.
Online store coming soon.
Specialty coffee beans
Ladha
SIGNATURE BLEND | Light-Medium Roast
Ladha is an expression of African coffee heritage with supporting notes from Central and South America. To taste it is to experience its Swahili meaning, ‘savor’. A perfect balance of fertile soil, warm climate, just enough rain and plenty of love brings out the dessert-like flavor of this unique, seasonal blend.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
The light-medium roast profile with well-balanced bean development ensures a delicious cup in all brews. Experiment with this coffee in espresso-style brew formats and traditional café delights such as flat whites, cappuccinos and lattes for a truly indulgent escape. SUGGESTED RECIPE: Espresso: 17g fine ground Ladha / 34g water / 22-28 seconds
Cupping Notes
Milk chocolate and white peach with a brown sugar sweetness
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INGREDIENTS
Roasted Arabica Coffee Beans
Traceability Guide
Ethiopia Yabitu: Oromia Region (Guji Zone) 2100masl; Brazil Sao Joao: Nova Resende Region, 1200masl; Costa Rica La Lia: Tarrazu Region, 1500masl.
Ethiopia: Heirloom; Brazil: Red Bourbon; Costa Rica: Catuai
Ethiopia: Fully washed; Brazil: Pulped natural; Costa Rica: Honey
The most complex and intriguing coffee of this trio is the Harsu Forest, produced by Feku Jabril and numerous smallholders from the area surrounding the washing station. Feku, a longtime coffee trader, relocated several hundred miles to be in this area. He saw the potential in the land and the unique flavor profile this steep, abundant valley offers.
Contact [email protected] for sales enquiries.
Online store coming soon.
Your rich and indulgent sensorial Journey awaits
Specialty Coffee Espresso Capsules
Specialty coffee decaf espresso capsules
Nespresso Compatible
Ardhi
INTENSITY 9 | Medium-Dark Roast
We honor the fertile soils of Central Africa with Ardhi, which means ‘earthy’ in Swahili. Coffee cherries from Uganda, DRC and Tanzania are carefully selected and decaffeinated without harsh chemicals. The result is pure bliss, minus the kick.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
30ml Espresso. An indulgent cup with a robust, rounded flavor profile to satisfy even the most seasoned espresso aficionado.
Cupping Notes
Medium body, bitter chocolate, hazelnut, low acidity
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INGREDIENTS
Roasted and Ground Arabica Coffee
Traceability Guide
Tanzania: Mutwari Mbeya Region 1400masl.
Washed process with sparkling water decaffeination
Mutwari translates to ‘chief’ in multiple Bantu languages. Like a chief, this coffee stands out. Mutwari coffee comes from 50 farmer groups/individual smallholder farmers in the Mbeya region. Cherries are processed at washing stations and by hand pulpers at individual farmers’ homes, by farmers and farmer groups that adhere to the quality standards of the producer; Tembo Coffee Company and NOOA.
Contact [email protected] for sales enquiries.
Online store coming soon.
Specialty coffee espresso capsules
Nespresso Compatible
Rasa
INTENSITY 9 | Medium-Dark Roast
Rasa, meaning 'taste' in Indonesian, is a coffee nurtured in the volcanic soil of the Indonesian highlands. The local farmers have generations of coffee wisdom and are passionate about their beans. Maybe that’s why Rasa is such a confident blend.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
30ml Espresso. A full-bodied treasure without any harsh bitterness, our indulgent Rasa is punchy and sweet with complex notes of spice.
Cupping Notes
Notes of spice and dark chocolate, heavy body, no acidity
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| Sweetness | Complexity |
INGREDIENTS
Roasted and Ground Arabica Coffee
Traceability Guide
Indonesia Aceh: Gayo Region, 1300-1600masl; Colombia: Huila Department, 1550-1980masl; Ethiopia: Sidamo Region 1400-2200masl
Indonesia: Catimor and Typica; Colombia: Castillo, Caturra, Bourbon; Ethiopia: Heirloom.
Indonesia: Wet hulled; Colombia: Natural; Ethiopia: Washed and sundried.
Sumatra Mandheling is grown in the Aceh Gayo region of Indonesia. The combination of a humid climate and volcanic soil gives the coffee its distinct strong body and complex spice flavors. The Gayo highlands which run along the Sumatra Island are part of the Bukit Barisan Mountain range and are one of the largest Arabica coffee producing regions in Indonesia. This blend is supported by an excellent floral coffee from the Sidamo region of Ethiopia.
Contact [email protected] for sales enquiries.
Online store coming soon.
Specialty coffee espresso capsules
Nespresso Compatible
Nzito
INTENSITY 8 | Medium-Dark Roast
Tanzania - land of the Serengeti and vast mountains - is where our coffee trees flourish beneath protective banana leaves. This is the birthplace of Nzito coffee. Nzito, meaning ‘heavy’ in Swahili, perfectly describes this intense, and deeply satisfying blend.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
Short 20ml. Ristretto Creamy, with a viscous mouthfeel that lingers, this meticulously roasted specialty coffee is a distinctly luxurious experience.
Cupping Notes
Bitter caramel, peach, muted acidity and medium sweetness
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| Sweetness | Complexity |
INGREDIENTS
Roasted and Ground Arabica Coffee
Traceability Guide
Tanzania: Mbeya Region 1350-1900masl; Ethiopia: Sidamo Region 1400-2200masl; Ethiopia: Guji Region, 2100masl
Tanzania: Kent; Ethiopia Sidamo: Heirloom; Ethiopia Guji: Heirloom.
Tanzania: Washed and sundried; Ethiopia Sidamo: Washed and sundried; Ethiopia Guji: Washed and sundried.
The Mlukaidiso Cooperative draws on a rich history of quality coffee cultivation from 70 surrounding smallholder farms in the highly acclaimed Mbeya region. With the support of a great Grade-2 lot from the Sidamo region of Ethiopia, Nzito shows off its true African coffee heritage
Contact [email protected] for sales enquiries.
Online store coming soon.
Specialty coffee espresso capsules
Nespresso Compatible
Sabor
INTENSITY 6 | Medium Roast
The lyric, ‘They put coffee in the coffee in Brazil’ says a lot about a coffee-obsessed nation. Some of the finest coffees on the planet hail from Brazil, including our Sabor blend. We love its rich, sophisticated flavor, and so will you.
Tasting Guide
OUR MASTER ROASTER RECOMMENDS
30ml Espresso. With a luscious mouthfeel and characteristic sweetness, this milder, more approachable blend will leave you wondering whether dessert is even necessary.
Cupping Notes
Milk chocolate, stone-fruit, medium-body, mild acidity
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| Sweetness | Complexity |
INGREDIENTS
Roasted and Ground Arabica Coffee
Traceability Guide
Brazil: Sul de Minas, Gerais Region, 1200masl; Tanzania: Mbeya Region 1350-1900masl; Ethiopia: Sidamo Region 1400-2200masl
Brazil: Red Bourbon; Tanzania: Kent; Ethiopia: Heirloom
Brazil: Pulped natural; Tanzania: Washed; Ethiopia: Washed
Fazenda São João is owned by Sr. Osvaldo Bachião, the 3rd of his generation to farm coffee. The farm is situated high in the hills surrounding Nova Rezende and although high in the mountains at 1,120 to 1,230 meters above sea level, the relatively level terrain has allowed mechanisation of approximately 95% of the harvest. The farm has 9 year-round employees and contracts an additional 20 during the harvest season, ensuring quality separation of microlots. The family always seeks to marry productivity with high quality. This exceptional Brazilian coffee is supported by coffees from the Sidamo region of Ethiopia and the Mbeya region of Tanzania.
Contact [email protected] for sales enquiries.
Online store coming soon.